What If This Year’s Planning Looked Different?
Right now, real estate professionals across Coldwell Banker are sitting down for business planning.
You’re reviewing last year.
You’re looking at inventory.
You’re asking where growth will come from in a market that keeps getting tighter.
The truth is, most agents plan harder inside the same model — instead of expanding the model itself.
Impactful Development was written for this exact moment.
Not to add noise.
Not to chase trends.
But to give you a clearer way forward.
This Is Not a “Get Into Development” Pitch.
It’s a “See the Business Differently” Guide.
Impactful Development isn’t about becoming a massive developer or taking on reckless risk.
It’s about understanding how land, value creation, and development actually work — so you’re no longer on the sidelines watching opportunities pass you by.
This book shows you how experienced professionals:
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Identify land opportunities others overlook
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Understand what makes land buildable, valuable, or a dead end
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Create inventory instead of competing for it
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Build relationships with builders that lead to repeat opportunities
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Expand income streams without abandoning real estate sales
This is about clarity, not complexity.
Written by Someone Who Knows the Business You’re In
I'm Michael Rokoski.
I’ve been affiliated with Coldwell Banker for over 20 years.
My team works closely with the #1 Coldwell Banker franchise in North America, and I’ve spent decades alongside agents who are sharp, driven, and deeply committed to their communities.
What I see over and over again:
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Agents frustrated by limited inventory
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Professionals who want to diversify but don’t want to gamble
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People who care about housing access, not just commissions
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High performers who want a smarter long-term strategy
This book is for real estate professionals who want more control over their future, not just better tactics inside the same lane.
I was finally making real money but still living paycheck to paycheck. This podcast helped me to see my finances in a whole new way and set myself up for financial freedom.
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Alex Deal
Founder of Level Up
